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Social Media Marketing (rates-beater) – A Corporate Strategy

This emerging medium for connecting people and “doing business” is being hailed by some as the answer to marketing success. However, it is important to remember some facts.

Although it may seem pervasive, is it persuasive?

It is easy to get caught up in the drivel and join online social networks. Experts seem to be multiplying exponentially.

Networks and platforms are multiplying like rabbits in the field.

LinkedIn; Facebook; Twitter, Saga Zone; Google+ YouTube; Hootsuite TweetDeck Just to name a few…

Good marketing principles should not be lost in the rush to “get in” on the latest I-Fad. It could prove counterproductive to put a poorly-thought-out corporate profile online without giving it the same thought as a corporate brochure.

Preparation is the best substitute and rates-beater cannot replace personal contact and communication.

People must feel valued and appreciated. Although no one likes being sold to, most people like to purchase.

Some thoughts to think about

1 – rates-beater magnifies and amplifies what’s already there

This means that even if a product or business has some flaws, it won’t ‘paper over’ them, but will expose them to a wider audience. It is best to establish our offering and ethos before we launch it into the ‘ether’.

2 : Human touch is still appreciated by many people

Although these media can be used to promote personality and products, most people prefer to contact people. When we have to navigate through a variety of telephone options, frustration can grow.

Social media is not an e-commerce site where people expect them to buy online, but it is an interface that gives a person a face to an otherwise indistinct business.

Be thoughtful about what you write. Be informative, generous, approachable, and avoid the hard sell.

3 – What is your corporate message?

It is a very important task that requires mastery. All of us are amazed at the creativity behind simple branding messages that can be recalled over and over again.

It is important to know our core message. SMM will only amplify what is already there.

4 – Use Complementing Strategies

A clear business strategy and goal can be supported with a strong social media presence.

It can be used to endorse your work and make you an authority in your field.

There are both right and wrong ways to do this, and we will shed some light in future bulletins. link: https://rates-beater.com/